The Ultimate Guide to Launch Your E-Commerce Site

Want to sell online but don’t know where to start?

Don’t worry — we’ve got you. In this guide, we break down what an online store is, how it works, and how to create one without losing your mind (or your weekend).

What exactly is an online store?

An online store is your digital shopfront. It’s open 24/7, worldwide — even while you sleep. You sell your products or services, process payments, manage orders, and ship. It’s like a physical store, just online.

The different types of online stores

• Marketplaces: Sell through platforms like Etsy, Amazon, or Cdiscount. Quick and easy to get started.

• Pure players: 100% online businesses like ASOS or Vinted. You own your site and your rules.

• Brick-and-click stores: Physical shops with online extensions — like Zara or Boulanger. The best of both worlds.

• Private sales sites: Flash sales for members only, like Veepee. Great for building hype.

• Dropshipping sites: Sell without holding inventory. The supplier ships for you while you focus on marketing.

Why launch an online store?

• Sell anytime, anywhere

• Track everything in real time (sales, clicks, abandoned carts…)

• No inventory needed (hello, dropshipping!)

• Launch fast with no coding using Shopify or similar platforms

How to create your online store (without burning out)

1. With Shopify

Fast, easy, and customisable. Drag, drop, and launch. Plus, the Shopify App Store lets you add all the extras you need.

2. By coding from scratch

Ultra-flexible — but only for those who know how to code or have the budget for a dev team or agency.

3. Via a marketplace

Open a shop on Etsy, Amazon, etc. No site required, but less control over your branding.

Before you launch, make sure you’ve got these down:

• A product that meets a real need

• Reliable suppliers (even if it’s you)

• A storage/fulfilment plan (or go dropshipping)

• The right sales channels (your site, a marketplace — or both)

• A clear, memorable domain name

• A strong, recognizable visual identity

• A smart marketing plan (SEO, socials, word of mouth)

Ready to launch?

At Supr Bueno, we design Shopify websites that wow your customers and work hard for your business. Whether you’re a local shop or an emerging brand, we’ll help you create a beautiful, fast, and effective online store.

Let’s talk ➔ hello@suprbueno.com